Our ultimate gift guide for all ages! Featuring gifts for Mum, the Black Magic bundle, the Xmas Mega Bundle and our hit with the kids, the Sleepover bundle!
The Hype on the H Word

The Hype on the H Word

You may have heard the super cool H word buzzing around a lot recently.

Hyaluronic is been thrown about left right and center and all for good reason! Unlike most skin stripping skincare ingredients, Hyaluronic does the absolute opposite and locks in all the good old nourishment that your skin craves.

Hydrated Skin


What is Hyaluronic I hear you ask?

Let me shine a light onto the lovely little acid and let you know :

  • Even though it is called an Acid it is really far from it
  • Hyaluronic is a powerful gel-like water-holding molecule... In other words, it's a hydration powerhouse!
  • Hyaluronic can help hold over 1000x ITS WEIGHT in water within your skin cells, this makes it the perfect skin ingredient for those with dry skin or dehydrated skin
  • Hyaluronic is a humectant which means it can keep grab hold of moisture and retain it

But wait, there's more...

Hyaluronic has also shown to be super helpful in aiding anti-aging concerns as well as fighting off free radicals, producing collagen and maintaining skin elasticity.

Still not convinced?



Some more reasons why you may need some hyaluronic in your life...

As the colder days approach our skin becomes more sensitive and fragile as well as dry, due to climate change.

When our skin is dry it becomes weak and more prone to damage. Using a serum or moisturiser with hyaluronic can help repair the skin as well as obviously moisturise and protect the outer layers of your skin. This makes hyaluronic the perfect shield for the precious skin!

To prevent dry and damaged skin this winter stock up on some products with hyaluronic (look for at least 1% or up to make the most out of it all!)

As you may know, serums do the most for our skin, a serum will always be more concentrated to our skincare concerns which makes it the most essential part of our routine with fixing our skin issues. Serums tend to be a lot more concentrated but in a thinner consistency making it a good base for the moisturiser to sit on and hold in.



Layer your acids:

Starting with a hyaluronic based toner or facial spray, hydrate your face and let it sit a while. Next, apply your hyaluronic serum and wait for it to sink in, finish off with a moisturiser (bonus points for hyaluronic one!) and lock in all the skincare goodness... I can assure that these three simple steps will prevent dry skin this winter.

I personally love to spoil my skin to a sheet mask a few times a week, lean towards one with hyaluronic so that you can repair and protect your skin while feeding it all the hydration in the world!

Tip: look out for HA in your skincare items to create a foolproof protective moisture kit for your skin!

Hyaluronic is one of the most gentle skincare ingredients around and can really do you no damage... We only share the very best here and hyaluronic is the way to go. Treat your skin to a punch of hydration and banish dull dry skin with your upgraded hyaluronic skin kit! You'll be saying hello to plump glowing skin in no time.

Millennial Muslima

About the writer:

Hi, I’m Sheema and I am a skincare and lifestyle blogger based in the UK, I am a self-proclaimed skincare freak and I take no shame in it. I love my face masks and sheet masks and I am guilty of masking probably every 2 days! Whoops!

I love introducing people to skincare, especially those around me who haven’t the foggiest about the most basic skin essentials and turning them into little skincareaholics like myself!

Stylist Live Debrief 2018 💖😴

Stylist Live Debrief 2018 💖😴

Phew, what a weekend. We spent this last weekend at Stylist Live in London and we met so many of you lovely people! We educated, enthused and spread the love about our mission and K-beauty.
The 3-Mask-Plan: Acne

The 3-Mask-Plan: Acne

A five-day plan using 3 x sheet masks to help tackle every aspect of acne prone and problem skin.
November 04, 2018 — Esme Watling
Know your K-beauty: The Freshest Ingredients on the Block

Know your K-beauty: The Freshest Ingredients on the Block

A look into the lesser known ingredients that we pack into all our premium sheet masks. Knowing more about what we put into our products helps you become an expert in K-Beauty and will give you a helping hand in knowing what perfectly matches your skin.
Self-Care Rituals By Sarirah Hamid of

Self-Care Rituals By Sarirah Hamid of

Pouring myself a cup of tea, slipping on a sheet mask and closing my eyes to the sound of a podcast. Some days, this is what self-care feels like to me. Other days it’s deep cleaning my workspace, walking on the farm or setting out trays to grow seedlings in Spring. This journey through slow living, mindful moments and exploration has led me to really understand that self-care can be so many different things.

“It’s about understanding what you need (in mind, body and soul) at that moment in time. And today, I needed myself a moment of calm before tumbling into a bustling Friday of work."


A cup of turmeric-infused tea followed by Vitamasques Aloe Vera Hydro Jelly Mask to start the day.

I’m a big fan of multi-step masks so I love that this starts by tearing off the top to apply the jelly as a cooling, refreshing serum. After patting this into my skin, the sheet mask smooths on. I want to say that I then read a book or sat myself down for some meditation but the reality is that I took a 25-minute power nap. That’s what my body needed at that moment (no matter how much it doesn’t fit the self-care aesthetic we’ve all come to expect online). I woke up feeling ready to tackle my to-do list with super hydrated and soothed skin. Plus, with the added Vitamin C, I’ll be starting my weekend with a radiant complexion.

These sheet masks are the thin translucent kind so they sit comfortably on the skin and don’t slip down your face. The jelly formulation that the sheet is soaked in is non-dripping which is much appreciated. I would have been happy to bake a tray of cookies wearing this. There’s still quite a lot of the aloe jelly serum left in the pack so true to my style, this will be saved for tonight’s and tomorrow morning’s skincare routine.

I was most impressed with their Sleep In 3D Masks. Adorably packaged embracing the foodie beauty trend, these little pods come with a miniature spatula to mix the two formulations. There’s a gel around the outside of the pod and a cream texture packed with all the key ingredient goodness at the centre. They’re the Kinder Surprise of skincare! Mix it up, apply to skin (there’s enough product to take it down your neck) and let it sink in overnight. Rich in antioxidants and Vitamins B, C and E, the avocado was my first pick - a superfood favourite. There are also mango, pearl powder and egg protein versions in the range.


Exploring slow beauty has been a journey of mine for this year. Finding pockets of time to whisk myself away for a moment of relaxation with skincare benefits. Despite being such a sheet mask junkie since 2016, Vitamasques were the first sheet masks I’d tried this year. It was a solid reminder that sometimes you need to slow down and take a moment. Don’t get caught up in the rush of the convenience of in-shower face masks being the only option. It also made me realise how energising a power nap could be. Next time, I’ll be adding one of their Eye Slices to soothe my tired eyes that spend most of the day staring at screens.

Having the opportunity to explore the Vitamasques range has not only reminded me that self-care is whatever you want it to be (no judgement) but that “Sheet Mask Sunday” should be reinstated. A weekly date that consists of tea, a power nap and some vitamin-rich skin hydration.

September 20, 2018 — Danny Balkwill
Recharge And Restore Your Skin With These 4 Ingredients

Recharge And Restore Your Skin With These 4 Ingredients

Effective skincare is the new hot topic on everyone’s lips. Products that promise to make your skin work, now who wouldn’t want that? 
September 20, 2018 — Jennie Lim